Oftentimes, corporate clients come to use with a singular goal in mind: they are looking for a company overview video, or an employee recruiting piece, or a customer testimonial. These are all wonderful (and easy) ways of authentically marketing your brand online, however too often video production companies leave so much value on the floor when they’ve made the intended piece and assume they are done. There are so many more ways to cut and use these types of pieces that provide exponential value to your marketing strategy.
The #1 Hack for Maximizing Your Video Budget
It’s so easy (and cost-effective!) to break down the concepts from your larger video into bite sized, shareable nuggets.
The #1 Hack for Maximizing Your Video Budget
Break up an overview video by section.
Chop up a Company Overview to highlight various parts of the company. Let’s be honest, many people aren’t watching a 5-10 minute video about your company’s history and values. But if they can catch a :30 piece about the history on Instagram, and then maybe grab a 1:00 overview of your company values, then by the time they see a :30 highlight of your CEO talking about their passion for the company mission, you’ve got a viewer that is hooked and immersed.
Separate employee testimonials to increase recruiting opportunities.
Especially when it comes to employee recruiting videos, you want to think about casting a wide net. A compilation of employees speaking to their roles at the company is useful, and many times that’s the best way to show the kind of diversity that brands want to celebrate. However, if you separate out each interview into shorter stand-alone testimonials, suddenly the net you’re casting grows exponentially larger, and can also be more targeted according to job type and recruitment source.
Embrace the (lack of) attention span.
We’re not going to be the bad guys who say no one has an attention span anymore. BUT, we can all admit there is an audience out there whose attention spans are…. What were we talking about? Thus, the very act of chopping a video down into bite-sized digestible bits serves that customer in a way the more comprehensive piece does not. Maybe you release them over time, or all at once. Either way, it gives the viewer a choice in how they want to consume the content you have put out for them.
A slight increase in budget may mean exponential returns.
Just so there’s no confusion - If you contract a production company to make one 4 minute compilation testimonial video and then decide outside of the contract that you want 6 (:30) chops to share on social media, that may require extra time resulting in extra cost in the budget. But when the usability of your deliverables grows exponentially, the small additional cost of quickly creating those assets is well worth the reach and specificity you can get in your social shares, ads, and other targeted marketing.
We’re Big Ideas people, so we like to start there first. What’s the Big Concept for your project? What’s the Big Goal or Call to Action? Once we have that pinned down, it’s always beneficial (read: cost-effective) to think about what minor adjustments might be needed in order to expand the wealth of your deliverables beyond what was originally anticipated. Are there multiple audiences we can target? Or multiple goals we can achieve? Would an additional version of your video with different music or pacing connect better with another segment of your market?
At Cut to Create we will never skimp on the quality of our product, but we’re not immune from wanting to find you cost-saving ways to further your brand goals! Let’s set up a meeting and see what we can do.
Contact us to discuss how your video assets can be repurposed into bite-sized video nuggets.