These days, attracting and retaining top talent is about more than just salary and benefits. Potential employees want to understand your company culture and way of life. If you work in HR or Marketing, you may be wondering what unique tools you can use to establish stronger connections with your brand. Company culture videos and recruiting testimonials are a great way to highlight your brand values and employee way of life.
3 Ways to Use Video in Your Recruiting and Retention Strategy
Find the best talent and convince them to stay with compelling video content.
3 Ways to Use Video in Your Recruiting and Retention Strategy
Employee Testimonials give an honest glimpse into your company.
When looking for a place to work that speaks to your goals and values, one of the most helpful methods is to hear from someone who already works there and has experience at the company. Whether with new-hires or upper-management, Employee Testimonial videos are a great way to give prospects a real-world preview of careers at your company. Rather than simply a stiff endorsement, we spend time getting to know the unique stories of your employees so we can present their experience in a documentary style day-in-the-life format that feels authentic and honest. Include a diverse group of employees, and you can ensure that a wide audience will connect with the material.
Company Culture videos illustrate your values and align current employees.
While every company is always on the look-out for fresh talent, they cannot neglect to nurture and guide the company culture within the existing company. The best brand ambassadors are happy, satisfied employees, and you can ensure everyone stays on the same page with the same goals by clarifying your Company Culture through multi-platform video messaging. A company culture overview video posted on the homepage of your website is a dynamic way to introduce your brand’s values both internally and externally. Internal communication can help influence employee habits and mindsets, and increase buy-in across the board. The more your employees emotionally invest, the more likely they are to remain at the company and help build the legacy you have established. Compelling and evocative video increases engagement and helps you retain the people you need the most.
Show, don’t tell.
Sure you talk the talk, but what your employees really want to see is you walking the walk. You can tell people what your company is about and what you stand for until you’ve covered every wall in posters, filled everyone’s inbox with emails, and purchased every billboard in town, but none of it will be as convincing as seeing it all in action. Company Culture videos for employee recruiting and retention allow us to demonstrate these values through real-world examples and experiences.
Authenticity is key.
Today’s workforce is looking for transparency from their employers and the way to build that kind of trust is through authentic, relatable video that demonstrates the lived reality, rather than just spouting concepts and ideals. Unless you’re running a talent agency, we understand that your employees might not be used to being on-camera and sharing their experiences, but at Cut to Create we pride ourselves on our ability to get to know our subjects and create an environment where they feel relaxed and comfortable, so we are able to capture candid dialogue.
The most successful Company Culture campaigns involve a multi-platform approach involving a package of videos designed for various settings and audiences. Cut to Create is experienced at planning such campaigns that can serve a multi-faceted strategy while maintaining a cohesion of style and messaging that makes each piece undeniably you.
Contact us to discuss how your Company Culture can benefit from Video.