Here at Cut to Create, we help you tell your story. But really, we do more than that: we give you the means to show people your story. Using a very refined and specialized technique called “docu-style,” our video wizards capture more than just you and your story —we capture the authenticity of your company’s voice. Using interviews conducted by our seasoned crew along with footage we capture at your location, we create compelling short-form videos of the people who work there, the day-to-day interactions and experiences and real testimonials.
How Can a Documentary-Style Video Provide Value to Your Brand?
How A Video Marketing Strategy Can Enhance Your Business
How Can a Documentary-Style Video Provide Value to Your Brand?
Tells Your Story in Your Own Words
There is nothing more authentic than a docu-style video made specifically for your company. It is a fun way to showcase your business and give customers a sneak peek into the inner workings of your company. Videos capture the essence of your business by combining visuals and audio, simulating a real-life experience. It can help consumers feel they have experienced a product they have never bought, and connect with a company they have never heard of.
Shows Authentic Customer Testimonials, Lends Legitimacy & Builds Trust
An effective way to let your followers know what other customers think about your brand is to make a video production of people giving testimonials about your product. Testimonials are the backbone of a business’s success, so providing honest, non-staged responses can go a long way. Let the most articulate and passionate customers tell your story for you and influence other potential customers through corporate video.
Improves Effectiveness of Employee Recruitment
Job postings on recruiting sites can only get you so far. Instead, show prospective clients what you’re about and what your company values are. You’ll capture the interest of potential employees much quicker and easier, and likely get more employees who are excited to work at your company and will add value to your workplace.
Includes A Cost-Effective Production Budget
When it comes to establishing your brand, you want high-quality assets that represent your business, but fall within your budget. A docu-style video is an extremely cost-effective production asset because it provides a rich return on investment. We’re not shaming the company videos filmed by Rhonda from reception with her hand-held video recorder; no, we are simply saying that you will be pleasantly surprised by the engagement received by a quality video filmed by an experienced crew. Making social media videos from your smartphone has never been easier, but an actual video production illustrating your company is a difference you can see. Plus, it can be used for years to come.
Docu-style videos can be a great option for company overviews, client testimonials, recruiting and internal communications. There is nothing we can’t do — except this very moment when you’re realizing how many ways your brand could be using video! You can get started with our team today by giving us a call and scheduling a meeting to discuss your brand documentary.